Freda Salvador

FREDA SALVADOR’s shoes and handbags are made of the finest leathers and created in small batches to reduce waste. The brand is the opposite of fast fashion and their stores should reflect those same beliefs.

The space was designed for FREDA’s new storefront in New York City. All materials we used are natural, timeless classics that are strong and will last decades. A curved couch in the middle of the room serves as a place to try on shoes and also seating for their community events at night. The fun lighting and pink tones reflect the femininity in their designs.